Chapter 2
"10 Minutes To Instant Web Traffic"
Welcome back.
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional
Google AdWords account and start driving traffic to their website almost
immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell home theater systems. I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
Which keywords are getting the most traffic
What are the top bid prices for those keywords
Which keywords are being ignored and why
this is a high value product so we wait till we see bids and competition.
It says there are 31,761 searches for the term "home theater system" last month. You can
multiply that number by 3 to come up with roughly how many times that word was
searched for at Google.com.
Next...
We'll copy the top 6-10 keywords ina text file;we will need them for the next step.
Here's the list I've come up with so far:
home theater system
wireless home theater system
home theater system review
home theater speaker system
home theater audio system
buy home theater system
home theater system design
home theater sound system
dvd home theater system
best home theater system
Note:This is just a sample listing - you can, and should
, create much larger lists (around 200-300 keywords minimum - I'll show you how in the next chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic . A high number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
Reference : AdWords-Made-Easy
"10 Minutes To Instant Web Traffic"
Welcome back.
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional
Google AdWords account and start driving traffic to their website almost
immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell home theater systems. I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
Which keywords are getting the most traffic
What are the top bid prices for those keywords
Which keywords are being ignored and why
this is a high value product so we wait till we see bids and competition.
It says there are 31,761 searches for the term "home theater system" last month. You can
multiply that number by 3 to come up with roughly how many times that word was
searched for at Google.com.
Next...
We'll copy the top 6-10 keywords ina text file;we will need them for the next step.
Here's the list I've come up with so far:
home theater system
wireless home theater system
home theater system review
home theater speaker system
home theater audio system
buy home theater system
home theater system design
home theater sound system
dvd home theater system
best home theater system
Note:This is just a sample listing - you can, and should
, create much larger lists (around 200-300 keywords minimum - I'll show you how in the next chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic . A high number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
Reference : AdWords-Made-Easy
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