الاثنين، 3 ديسمبر 2012
الثلاثاء، 18 سبتمبر 2012
السبت، 7 يوليو 2012
How to create instant website traffic 1
While I was preparing my notes for this chapter, I started to think about what people wantto learn the most when it comes to making money online. What do you want to learn most
about making money online?
How to make more sales?
How to create a winning product?
How to actually make a sale (the technical aspects of online business)?
The first thing I want to tell you is to start focusing on what is truly important in business,
whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've
just started.
about making money online?
How to make more sales?
How to create a winning product?
How to actually make a sale (the technical aspects of online business)?
The first thing I want to tell you is to start focusing on what is truly important in business,
whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've
just started.
الجمعة، 4 مايو 2012
Ten (10) Minutes To Instant Web Traffic
Chapter 2
"10 Minutes To Instant Web Traffic"
Welcome back.
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional
Google AdWords account and start driving traffic to their website almost
immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell home theater systems. I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
Which keywords are getting the most traffic
What are the top bid prices for those keywords
Which keywords are being ignored and why
this is a high value product so we wait till we see bids and competition.
It says there are 31,761 searches for the term "home theater system" last month. You can
multiply that number by 3 to come up with roughly how many times that word was
searched for at Google.com.
Next...
We'll copy the top 6-10 keywords ina text file;we will need them for the next step.
Here's the list I've come up with so far:
home theater system
wireless home theater system
home theater system review
home theater speaker system
home theater audio system
buy home theater system
home theater system design
home theater sound system
dvd home theater system
best home theater system
Note:This is just a sample listing - you can, and should
, create much larger lists (around 200-300 keywords minimum - I'll show you how in the next chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic . A high number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
Reference : AdWords-Made-Easy
"10 Minutes To Instant Web Traffic"
Welcome back.
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional
Google AdWords account and start driving traffic to their website almost
immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell home theater systems. I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
Which keywords are getting the most traffic
What are the top bid prices for those keywords
Which keywords are being ignored and why
this is a high value product so we wait till we see bids and competition.
It says there are 31,761 searches for the term "home theater system" last month. You can
multiply that number by 3 to come up with roughly how many times that word was
searched for at Google.com.
Next...
We'll copy the top 6-10 keywords ina text file;we will need them for the next step.
Here's the list I've come up with so far:
home theater system
wireless home theater system
home theater system review
home theater speaker system
home theater audio system
buy home theater system
home theater system design
home theater sound system
dvd home theater system
best home theater system
Note:This is just a sample listing - you can, and should
, create much larger lists (around 200-300 keywords minimum - I'll show you how in the next chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic . A high number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
Reference : AdWords-Made-Easy
five (5) Reasons why you should be using Google AdWords
Reason 1: The Google audience / user base has traditionally catered to technical
audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online .
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).
Reason 2: Google AdWords delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.
Reason 3: With AdWords, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
world.
audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online .
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).
Reason 2: Google AdWords delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.
Reason 3: With AdWords, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
world.
Reason 4: My favorite quality about AdWords is that it rewards good ad performance-
that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
that YOU will pay less per click, the higher the clickthrough rate of your adis.
Note: Click-through rate is simply the percentage
that users click on your ad. For example, if 100 users
saw your ad, and 2 people clicked your ad to visit
your website, your click-through rate would be 2%
(2/100).
Reason 5: Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.
Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
rankings to.
And, in my opinion, Google AdWords is the only game in town when it comes to PPC
advertising.
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google AdWords. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and we'll do it in
less than 10 minutes.
Reference : AdWords-Made-Easy
that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
that YOU will pay less per click, the higher the clickthrough rate of your adis.
Note: Click-through rate is simply the percentage
that users click on your ad. For example, if 100 users
saw your ad, and 2 people clicked your ad to visit
your website, your click-through rate would be 2%
(2/100).
Reason 5: Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.
Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
rankings to.
And, in my opinion, Google AdWords is the only game in town when it comes to PPC
advertising.
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google AdWords. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and we'll do it in
less than 10 minutes.
Reference : AdWords-Made-Easy
الأربعاء، 2 مايو 2012
Pay Per Click Advertising in Plain English
Pay Per Click Advertising in Plain English
Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising
[It] is about getting in front of people who are looking for what you sell right this moment
and get them to respond."
You have the ability to reach your target market instantly, and get them to make a
decision on your product / service . And that's not just it.
It takes just 10 minutes
for you to set up an ad campaign in Google AdWords - and
immediately after your ad is ready, it will start bringing in traffic to your websites. No matter
what you're selling, you have a chance, in 10 minutes, to start making sales.
What other advertising platform let's you make a sale that fast?
Better question
how can YOU use this speed (of getting an idea to the market and testing
it almost instantly) to your advantage?
The biggest advantage of PPC advertising is that you can test new business ideas quickly
and cheaply by running an ad campaign for a few hours and monitoring its results. This
alone can save you thousands (if not hundreds of thousands) of dollars in advertising and
product creation - but only if you do it right (I'll show you how to in the next 6 chapters).
Pay-per-click advertising operates on two simple premises:
You pay only for visitors that come to your site (no upfront costs - every "click" while
being an expense is also a chance for you to convert that visitor into a customer).
You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you
don't pay a dime... and also get no visitors. The goal is to get many tA RGETED visitors,
while paying as little as possible per click.
Your ads are displayed in the search engines according to what people are
searching / looking for. (i.e. If someone search for "weight loss" and you're bidding
on the term "weight loss", your ad will be displayed when someone searches for that
phrase.)
There are two major PPC ad engines:
1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).
While they are both very effective in pulling in traffic, I exclusively use Google AdWords
(and I'll explain why in just a minute).
Having said that, I don't discourage you from using YSM. In certain niche markets the YSM
network is still not hyper-saturated (unlike AdWords, where the competition is higher) and
you may beab le to realize serious short-term gains if you play the PPC game right.
What I would discourage you from is to using a PPC ad network other than AdWords or
YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and
lack of a sizeable user base all contributing to an abject failure.
Reference : AdWords-Made-Easy
Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising
[It] is about getting in front of people who are looking for what you sell right this moment
and get them to respond."
You have the ability to reach your target market instantly, and get them to make a
decision on your product / service . And that's not just it.
It takes just 10 minutes
for you to set up an ad campaign in Google AdWords - and
immediately after your ad is ready, it will start bringing in traffic to your websites. No matter
what you're selling, you have a chance, in 10 minutes, to start making sales.
What other advertising platform let's you make a sale that fast?
Better question
how can YOU use this speed (of getting an idea to the market and testing
it almost instantly) to your advantage?
The biggest advantage of PPC advertising is that you can test new business ideas quickly
and cheaply by running an ad campaign for a few hours and monitoring its results. This
alone can save you thousands (if not hundreds of thousands) of dollars in advertising and
product creation - but only if you do it right (I'll show you how to in the next 6 chapters).
Pay-per-click advertising operates on two simple premises:
You pay only for visitors that come to your site (no upfront costs - every "click" while
being an expense is also a chance for you to convert that visitor into a customer).
You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you
don't pay a dime... and also get no visitors. The goal is to get many tA RGETED visitors,
while paying as little as possible per click.
Your ads are displayed in the search engines according to what people are
searching / looking for. (i.e. If someone search for "weight loss" and you're bidding
on the term "weight loss", your ad will be displayed when someone searches for that
phrase.)
There are two major PPC ad engines:
1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).
While they are both very effective in pulling in traffic, I exclusively use Google AdWords
(and I'll explain why in just a minute).
Having said that, I don't discourage you from using YSM. In certain niche markets the YSM
network is still not hyper-saturated (unlike AdWords, where the competition is higher) and
you may beab le to realize serious short-term gains if you play the PPC game right.
What I would discourage you from is to using a PPC ad network other than AdWords or
YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and
lack of a sizeable user base all contributing to an abject failure.
Reference : AdWords-Made-Easy
الاثنين، 23 أبريل 2012
How to create instant website traffic 2
The first question that you should be asking (not the only question because there is more to
creating online wealth, but this is the most important point) is:
How do I drive more traffic to my website?
As an entrepreneur, your income will always be (beyond a certain point) a function of
traffic.
More people coming in to your store to look at antiques = more sales = more money.
More prospects getting your sales letter in their mailboxes = more sales = more
money.
More people visiting your online store… you get the picture.
Traffic is important. It's the lifeblood that runs and determines the success of any business.
You may know it by different names, so to put it in another way:
More people seeing your sales pitch = more money coming into the bank. (granted your
sales pitch is something people want)
Doesn't get simpler than that.
Note: In later chapters I'll talk to you about the other
factors that determine your income - product value,
pricing and most importantly, converting this traffic
into enthusiastic, buying customers.
Back to the original question How do you create instant website traffic?
Search engines are a good way to bring free traffic to your website - and while I've been
teaching business owners like you, how to bring in truckloads of free search engine traffic
for several years now, the problem with this method is that it takes time to rank highly in
Google and other search engines.
... And we all only have a limited amount of time. The challenge here is to create a
money-making machine that attracts prospects, reels them in, converts them into
customers and repeats the process all over again. Think of it as a revolving door -
prospects just keep coming to your website and keep going out as happy customers
(hopefully).
The good news is that there already is such a system for bringing in instant traffic - pay-per click
advertising (PPC). I'll be talking exclusively about how you can use PPC advertising
via Google Adwords, to drive traffic to your website and convert that traffic into
customers.
The bad news : is that 95 percent of PPC advertisers end up throwing several hundred
bucks down the hole before they even begin to understand how pay-per-click works.
What's more, there are many business owners who, after being burned to the tune of
several thousands of dollars, give up on PPC advertising because they don't get how it
works.
Imagine the pain of giving up a marketing opportunity like that, just because you were so
frustrated that nothing was working.
What I've done here is I've broken PPC advertising down for you in simple terms - and as
you will see in this chapter and the next, I'll be taking you by hand and cutting through all
the mystery that surrounds AdWords (my ad network of choice) and pay-per-click
marketing.
Reference : AdWords-Made-Easy
How do I drive more traffic to my website?
As an entrepreneur, your income will always be (beyond a certain point) a function of
traffic.
More people coming in to your store to look at antiques = more sales = more money.
More prospects getting your sales letter in their mailboxes = more sales = more
money.
More people visiting your online store… you get the picture.
Traffic is important. It's the lifeblood that runs and determines the success of any business.
You may know it by different names, so to put it in another way:
More people seeing your sales pitch = more money coming into the bank. (granted your
sales pitch is something people want)
Doesn't get simpler than that.
Note: In later chapters I'll talk to you about the other
factors that determine your income - product value,
pricing and most importantly, converting this traffic
into enthusiastic, buying customers.
Back to the original question How do you create instant website traffic?
Search engines are a good way to bring free traffic to your website - and while I've been
teaching business owners like you, how to bring in truckloads of free search engine traffic
for several years now, the problem with this method is that it takes time to rank highly in
Google and other search engines.
... And we all only have a limited amount of time. The challenge here is to create a
money-making machine that attracts prospects, reels them in, converts them into
customers and repeats the process all over again. Think of it as a revolving door -
prospects just keep coming to your website and keep going out as happy customers
(hopefully).
The good news is that there already is such a system for bringing in instant traffic - pay-per click
advertising (PPC). I'll be talking exclusively about how you can use PPC advertising
via Google Adwords, to drive traffic to your website and convert that traffic into
customers.
The bad news : is that 95 percent of PPC advertisers end up throwing several hundred
bucks down the hole before they even begin to understand how pay-per-click works.
What's more, there are many business owners who, after being burned to the tune of
several thousands of dollars, give up on PPC advertising because they don't get how it
works.
Imagine the pain of giving up a marketing opportunity like that, just because you were so
frustrated that nothing was working.
What I've done here is I've broken PPC advertising down for you in simple terms - and as
you will see in this chapter and the next, I'll be taking you by hand and cutting through all
the mystery that surrounds AdWords (my ad network of choice) and pay-per-click
marketing.
Reference : AdWords-Made-Easy
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